Email Marketing Tools

Using Flash In Email Marketing: An Introduction To Video Email

2010-07-01T12:06:00.000-07:00

Email marketing is essential in today’s business world for keeping in touch with clients. But just imagine if you could take things further and send a Flash format movie in your email marketing campaigns? Using flash for permission-based email marketing is a great way to impress your customers and get your point across. Here’s what you need to know about using Flash in your email marketing layouts.
What is Flash and what are the benefits?
Flash is a technology that lets you stream movies, clips and animations across the Internet. Most Flash movies are short, but they can feature still images, moving pictures, text effects, music and audio. The great benefit with Flash is that almost 100 percent of Internet users have a Flash player installed on their computer. So Flash is a safe bet if you want to create an email marketing campaign that stands out.
Some email marketing providers have caught on to the popularity of Flash and are integrating it into their products. By using an email marketing service that lets you create and send video emails with Flash embedded in layouts, you’ll gain from the following advantages:
Flash movies are great for getting a quick point across

You can use Flash format to showcase a short introduction from your company president or a quick product demonstration in your email marketing campaigns. Whichever type of Flash movie you choose to use, Flash works wonderfully for email marketing campaigns.
When a customer views your Flash format email, they pay nothing
Many customers are wary of having to give information or money to view a page or a movie. With Flash, the customer merely views the streaming movie and no payment or information is required.
You can use Flash movies to link to your Website
Flash movies are flexible enough to be used to send customers back to your site for more info. If you want to use Flash to enhance your emails, remember that most likely you will not stream your Flash clips within your actual emails. Most email service providers will not let you stream your Flash movie from the email itself. By sending customers to a mirror site where your movie streams, you can showcase more information on your products or services on the page where the clip actually streams.
Most customers will forward a Flash format movie to their friends
Why not grow your list at the same time that you’re sending out videomail? Because Flash emails are so much more eye-popping than emails with just text and photos, most recipients are more likely to forward them to their friends. So, how can you capitalize this without breaking the law? Once your email gets forwarded to a friend, send the person who received the forwarded message an email asking if they’d like to opt-in to your email list. Don’t assume that just because they received the forward and opened it, that you automatically have permission. Set the framework to build your list using opt-in practices and you can use Flash to grow your list with very little effort.

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I Got An Email From My Hero, And Was I Ever Disappointed

2010-07-01T12:05:00.000-07:00

Ok, I admit it. I have a few heroes. Who doesn’t?
But what do you do when you find out one of your heroes can’t spell, construct a sentence or sign his name?
It all started when I ended up on the website of one of my heroes. He said he had a Blog so I assumed he was telling the truth. Since he only had posted the name of the Blog, without a link, I emailed him to ask him where this supposed Blog was.
I did not really know if I would get an email back but within about ten minutes I heard my little inbox chime and there it was.
An email from my hero.
Boy, was I excited! This guy had answered my email!
I wondered what it would say. Words of wisdom? Would tiny pearls of enlightenment be attached?
I was kind of giddy when I pressed open.
And there it was.

Four lines of something that barely made any sense.
It appeared to be two sentences however neither had a capital letter at the beginning. The word ‘I’ was used twice, again without the use of a capital letter.
I checked the From field. It said the name of my hero. But how could I tell who sent this? There was no signature with a name, web address, or anything. Just a big blank white space.
The cryptic message seemed to explain that there was no Blog and talked about some discussion group I had never heard of.
My heart sank.
-Where was the inspiration?
-Where were the pearls of enlightenment?
-Where did this guy go to school?
I learned a lot that day.
-Even heroes can have terrible email manners
-Even heroes can miss out on email marketing opportunities by neglecting to use an email signature
-Even heroes can lose an admirer by quickly typing out gibberish to get a faithful fan out of their inbox.
Thanks hero, I am glad you emailed me. I realized you are a person just like me. You are no longer my idol.My aunt is an English teacher. If you want some private tutoring, I can send her contact information to you. If you want to improve your marketing efforts try complete sentences in proper English and an email signature with at least your name, web address and contact information.

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Managed Email Marketing Vs. Self-Service Email Marketing

2010-07-01T12:04:00.000-07:00

WHAT IS THE BEST OPTION FOR YOU?
By now you may have realized that your business is in need of an email marketing campaign to keep up with today’s competitors. You’re right. Email marketing is a rapidly growing marketing method that gets your business trackable results. So how does it work? It’s simple, really. First, information is gathered from customers one of several ways. Once that information is obtained, strategic email campaigns can be sent out to your customers. These campaigns can feature a variety of marketing tools including printable coupons, email feedback and comments, personalized campaigns, and more! These marketing tools give your customers plenty of reason to keep coming back. One question remains. Managed email marketing or self-service email marketing?

Managed Email Marketing
Managed email marketing is set up completely by a professional marketing firm for a monthly fee. There is no hardware or software to buy and no new programs to learn. Just send your customer’s information to the professionals and they’ll do the rest! You’ll get personalized email marketing campaigns sent out to your customers every month, customer database management, message formatting, SPAM filter testing, personal support and tracking reports. Let the experts take control of your marketing campaign!
Self-Service Email Marketing
Self-service email marketing features do-it-yourself software. With self-service email marketing you can create professional email campaigns, deliver your campaigns at anytime, and get detailed tracking reports. If you’ve got the time to take care of your own email marketing campaign, self-service may be just right for your business!
No matter which email service your company decides on, you can’t loose. Both services are premium internet marketing tools that will help your business explode profits! It comes down to how much time you’ve got to manage your own email marketing campaign with self-service email marketing and if you’re business is willing to give that time. If not, managed email marketing may be a perfect match for your business.

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Mass Email Software - Simplifying Your Email Marketing Campaigns

2010-07-01T12:03:00.000-07:00

Email marketing campaigns are very popular these days. People use this vital marketing tool efficiently to market their business or products. Moreover, email services are used to hold your customers and attract new ones. If you are inexperienced businessmen even then you need to add email marketing tool in your tool kit to popularize your business and products to achieve sales leads. However, sending mass email could be headache if you do not use mass mail software. If you are using free web based email accounts to carry account your marketing campaign then just imagine how much efforts you need to input to send personalized emails to your target audience. And, if you use that “send to many” or you send emails to your mailing lists then there are much chances that your audience either do not open your mails or the server of ISP blacklist your email id.

So, to carry out an email marketing campaign, you must hire professional bulk email services or mass email software. There are a lot of such software available in market on internet. Even some websites allow you to send bulk emails via their gateway and some software enable you to send your bulk emails or carry out email marketing campaign through your desktop and even from your own website gateway.
Nevertheless, due to increased safety by the internet service providers several emails do not pass through their email filters and, hence are reported as spam or junk mails. In such cases your campaign can simply go waste. You will waste a lot of money on carrying out your campaign and in return you get nothing. To avoid such situations, you must only buy trusted and reputed mass email software.
So what you should look for, while purchasing bulk email software –
1) Only buy software from a reputed developer- your campaign is very essential investment that has the potential to bring you awesome sale leads and therefore, you must not compromise on the email software. So, you should go for software which is developed by a reputed software developing firm. This software must give you easy to use interface and should be efficient enough to handle your customers contact information, mailing list, automated and personalized replies to the emails / queries. Moreover, there are software available in markets that give you analysis of your email campaigning results and also delivery reports, etc. Buying such software is of course a better investment.
2) Use customized and personal mass mailing service or software- some businesses uses combined or reseller versions of such services to save the cost incurred. No doubt such services provide you cheap email marketing medium but they create a negative impact on your target audience. Therefore you must buy independent bulk email software for effective results and full control.
3) Use advanced software according to your needs- there are a lot of software available in market but you must conduct some research and the buy the one that suits your needs. Advanced software allows you integrating email campaigns and different information software. They work the best to customize your campaigns for your clientele and target audience.

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How I Increased My Email Signup Rate By 5,000%... And How You Can, Too

2010-07-01T12:01:00.000-07:00

Despite all the junk mail filters and over-zealous ISP firewalls, email marketing still offers some of the best return on investment. But how can you benefit from this low-cost marketing effort if you can't get more than a couple of new subscribers a month?
Friends, I used to suffer as you do now. (Say it isn't so!) Ah, I wish I could. But there was a time when we would only get two or three new subscribers a month! (Audible gasp followed by concerned mumbling.)
Fortunately, friends, I discovered the secret to increased email subscription rates...you must give first before you can receive.
You must provide immediate benefits to your prospects in order to get them to sign up for yet-another-email-mailing-list. By providing an incentive for site visitors to sign up for our email newsletter on Web marketing we now average over 120 signups per month...approximately a 5,000% increase from our "Join Our Mailing List" days.

What should you give? It depends on what your prospects are interested in. It might be an article or calculator only available to subscribers. It might be discounts in your online store. It could be a drawing to win an iPhone, or tickets to the Superbowl.
Two suggestions to keep in mind: first, make sure that the giveaway isn't so great that it attracts non-prospects. There's nothing more pointless than giving away a brand new iPhone to someone who will never buy from you. Second, make sure you capture their "real" email address before giving them the goods.
Now let's review the signup process.
Landing Page Call-to-Action:
You make your offer on your home page and other highly-trafficked entry points to your Web site. You don't need to include the email signup box here...instead, keep the focus on the offer.
Promote your incentive and make it "just a click away" to get your visitor to take an action. Adding attractive graphics (especially a "cover" on a digital download to make it more "real") can increase your conversion rate.
The Funnel Narrows:
Reiterate the offer on the next page, even enhancing it if you like. Explain that "not only will you get the '10 Costliest Remodeling Mistakes Every Home Owner Makes,' you'll also receive our free monthly email newsletter with great tips on cutting costs while beautifying your home. You can unsubscribe at any time!"
I believe that because your visitor already clicked through to this page--in other words, she's given you a small "yes"--that she's more inclined to take this next step to receive your offer. She's already made an investment in the outcome, and the cost--an agreement to receive emails from you--seems small.
With junk email being a big concern, it's important that you state your privacy policy on this page. Whether you plan on never sharing their information or you plan on selling email addresses to 3rd party companies, you need to be upfront with your intent.
Your Email Service Provider at Work:
I'm a big proponent of Email Service Providers, or ESPs. They manage your lists, automate subscribes and unsubscribes, generate detailed reports on list activity, and allow you to deliver colorful HTML emails without you having to learn HTML and CSS.
Here at flyte we use Constant Contact; however, there are plenty of ESPs to choose from. The steps below are based on the Constant Contact model; other ESPs may vary slightly.
Make sure your ESP allows you to customize the Confirmation and Welcome messages if you plan on offering a digital download. You'll want to add a link to the digital download, i.e., your article or an mp3 file, into the Welcome message. This ensures that the site visitor has given you their real email address.
Once your site visitor puts her email address into the signup box she'll be taken to a new page where you can pose additional questions, such as name, company, address, or anything else you can think of. However, since the goal is to increase your email subscriber base, I strongly recommend you request as few items as possible, and require only their first name. With every item you request and require you throw up another hurdle, making it less likely she'll complete this task.
I recommend requiring the first name because I've discovered that even though people know that their name at the top of an email newsletter is due to a mail merge, they still respond to the message at a much higher rate.
Once your site visitor clicks on the subscribe button on this page, a message is sent to your ESP. It, in turn, sends a confirmation email to the subscriber's email. If you are running a confirmed opt-in campaign--something we recommend--she will be required to click on a link within that email.
Clicking on that link sends another message to the ESP that this person does, in fact, want to receive emails from you. The ESP, filled with joy, sends a Welcome message that should include a link to the digital download you created. (You must create the link in the Welcome message yourself.) Make sure that there are no other links to this download on your site, otherwise there's no real incentive to join your list.
If your incentive is a raffle entry, you can review the subscriber list at your ESP and export the results into a spreadsheet where you can randomly choose one lucky winner. Because you can sort a subscriber list by date joined, you can also run a raffle based on a specific campaign that ran during a certain period.
In Conclusion:
By building your subscriber base you increase the number of people who are receptive to your marketing message. This list can be used to announce new products or services and is the perfect channel to promote an upcoming Webinar or sell your new ebook. You also have a regular opportunity to establish your credibility to this group of prospects...essential to businesses selling complex products and services.

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Fitness Boot Camp Email Marketing: How to Get the Maximum Email Addresses

2010-07-01T11:58:00.001-07:00

Are you planning to host a fitness boot camp? Do you have a well drawn out marketing procedure with the help of which you intend to attract clients to your camp? If so, fitness boot camp email marketing is sure to be on your agenda. With the fitness industry growing leaps and bounds in the past few years, people are interested in joining sessions that will help them achieve their fitness goals. A boot camp is often the preferred choice for many as these are away from the boring gym training, and at the same time includes numerous exercises like running, interval training, and weight training and so on. So, if you want to capitalize on the situation, you need to market your camp well and email marketing is the way to go!

Email marketing is effective because it allows you access to the personal inbox of your clients. If you already own a gym or a personal training business, you know a considerable number of people who will be interested in attending a fitness boot camp. In boot camps fitness enthusiasts go that extra mile in order to get into shape, which they won’t do regularly in their training sessions. So, fitness boot camp email marketing can actually yield you a lot of clients, and hence result in a successful venture! However, if you want to reach out to the maximum number of customers, you need to get hold of their mail ids. This can be a challenging task, but enlisted here are a few ways in which you can go about it.
The best way to know the mail id of your clients is to ask them to fill out a form of subscription. You can include a space for their ids. This will help you know where to send the marketing mails. If you just have a handful of ids at your disposal, your marketing will be limited. So, to secure a wide range of readership, see to it that you have the mail ids of almost all your clients.
You can also ask for their business cards from your clients. This can help a lot in fitness boot camp email marketing.
Alternatively, if you have a business website you can use it as an email address gatherer. Keep an opt-in box in your website and design it in a way that it attracts the attention of the surfer. You can also attach an online form which the clients have to fill up in order to gain access to your website. In either case, you can amass a huge number of email addresses which you can use for your fitness boot camp email marketing.
Lastly, you can simply ask for their email addresses from your clients. This often works as a way to build a good rapport with your clients. Share your marketing plans with them. It goes down well with the clients and they will be happy to contribute to take your plans forward.
Once you have a sizeable amount of email ids, you can get on with your fitness boot camp email marketing, being assured of its success!

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How Poor Email Open Rates Can Ruin Your Reputation

2010-07-01T11:57:00.000-07:00

Email open rates can make or break your business. You can equate this measure of viewership to something more common like ratings for a TV show: the lower the ratings, the higher the chances of the show being cancelled after a few seasons or less. Obviously, after that kind of an episode, you can’t imagine the director or producer of the show being the toast of the town and their professional credibility will also take a tumble. This is exactly the same thing that will happen to an online marketer as well if steps are not taken to improve email open rates quickly as soon as they are disclosed. If you are an online entity that is a retail front for offline producers, not attending to falling viewership figures will cause your suppliers to desert you and worse still, your funding could even be cut off because the very reason that you are online in the first place is in question. Therefore, it is important that you understand how the mechanism itself works and its limitations. This will aid you to make a case against low rates should the issue ever come up and also to rectify the problem.

Email open rates are measured by embedding a tag in a mailer with a function to call an image on a server when opened. When this call occurs it is registered as an open hit. What can ruin this process is a spam filter, email client settings, user boredom with mailers, and malpractices like spamming. Spam filters are notoriously efficient at weeding out spam mail and other mails that are unsolicited. They use complex algorithms to analyze mails sent from unknown sources to categorize mails as spam. Getting your mailers caught in a spam filter can also cause your business to be categorized as a spamming entity. Therefore, you have to fix this problem first before you think of ways to improve email open rates itself.
Email client settings are varied. Some may have previews enabled with full access to servers to down images in a preview itself. Others may have settings that block the download of images until the user specifically intervenes to download them. These vagaries need to be factored in to your rate statistics.
Users will bother to click and open mails that have typical spam subject lines, hard sell lines, and misleading information in the subject line. It is quite incredible how something as small as a subject line can affect email open rates.
Finally, if you are serious about trying to improve email open rates, acquire your addresses sensibly and don’t use the mailing methods used by spammers like buying addresses in CDs or off the web, using open relays, spider software, or bots. These are all methods that are frowned upon by governments worldwide. Besides, the chances of a customer bothering with your mails if he doesn’t know are slim and this will affect the figures of your email open rates.

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Permission-Based Email Campaign As Important Component Of Email Marketing

2010-07-01T11:54:00.000-07:00

The objective of marketing is to spark interest, provoke curiosity for the products and services and generate sales of the goods. Email marketing is just what you think – sending messages to existing or potential customers via email. Email marketing is an extremely powerful and effective marketing technique; it is also one of the most cost effective ways to tell the world about the products and services you offer. It's much cheaper than a traditional advertising and may have a larger impact on immediate sales and long-term relationship strength.
Email marketing makes it possible for a seller and a buyer to communicate quickly and easily with one another creating a trust relationship. It’s “good” email marketing. But we must admit that there is a reverse side of email marketing. Yes, I mean Spam. Not all email marketers are warm and fuzzy. There are many among them who send unsolicited email promotions. Sending spam ruins a good reputation of any legitimate company or organization and can turn your happy customers into your worst enemies.

So, if you value your fair name and want to build a long-term relationship with your clients remember the rule number one of email marketing - not send unsolicited email.
Send permission-based email messages. The core of permission-based email marketing is that effective, targeted email messages are sent to a carefully controlled list of recipients who gave you the permission to contact them. It means that people on your list requested that you send them emails. And you would be wiser if you ask them to confirm their wish to be added to your list just to ensure that they didn’t subscribe by mistake, or that someone else didn’t subscribe them to your list. All this will serve you as a proof that you are not spamming. Permission-based email marketing allows you focusing on the prospects and customers who are really interested in what you are offering and are more than willing to become repeat customers.
Permission-based email campaign outlines Where to start from? How to collect people for a permission-based email campaign? How to manage a list of collected recipients? Every intelligent email marketer asks himself these obvious questions. We’ll review the process of putting a successful permission-based email campaign into effect below:
1) Get a system to manage your email marketing subscribers and mailings. You’ll need bulk email management software that will allow you create newsletters, manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs. You can buy a program and run your email campaign yourself, or you can pay someone else to run it for you.
2) Create a sign-up form on your web site so you can start collecting subscribers. If you already have any lists of subscribers that have requested your communications, import those lists into you email management software.
3) Design a good email template for your newsletters. If you are not a HTML email designer, you can choose a template provided with email software, or hire someone else to create a template for you. G-Lock EasyMail provides you with several email templates within the software that can be used free of charge. A rich library of email templates is here: http://www.hotemailtemplates.com/
4) Compose the content for your newsletter. Your newsletter must contain your logo, information on your products and services, and links to your web sites. Send only a quality relevant content. Do not send meaningless emails. Check the spelling of your message carefully. Have someone else read it too.
5) Test your email newsletter. It would be smart to test your email message before sending it out to the world. Send it to yourself or to your associates to ensure that it looks like you expected.
6) Send your newsletter to your list. Think about the frequency of the email newsletter you will be sending. We recommend that you send a newsletter once a month at least. You can certainly send multiple newsletters if you sell different types of products, or have multiple email lists with relevant customers. You can also send promotional messages from time to time offering a discount coupon for a product or service, or providing your customers with the information they may be interested in. Sending your newsletters with a consistent frequency will let your subscribers know that you are in business and care about them. As your list grows, you will notice increased traffic (and increased sales) on the day of and the days following an email send.
7) Manage your bounces and unsubscribes. It’s nice if your email management software does this automatically. Do not send the messages to bounced email addresses, or to people who unsubscribed.
Wisely and correctly done email marketing can give you a great return for less investment of time and money.

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Email Marketing Pt.3 - Drive Traffic To Your Site And Watch The Email List Grow

2010-07-01T11:52:00.000-07:00

As you continue along in your pursuit of your "gold mine", aka your opt in mailing list, let's quickly review what you learned in Part 1 and Part 2 of this article series.
You have learned:
1. Research your market carefully and make sure the interest for your product actually exists.
2 Spend some time making sure there is actual money being spent online for your product.
3. Know your product inside and out before you market it.(Your enthusiasm and knowledge will show thruin your emails.)
4. Create your mini-series email give away package to entice customers to opt-in to your list.

5. Get yourself a domain name (closely related to your product.) and web hosting account.
6. Set up your "squeeze page" to entice new subscribers to opt in to your list and actually capture their name and email address.
You now have the basics ready and in place. How do you drive traffic to your site?
There are many different and highly effective ways to generate visitors to your site. Perhaps the most effective is article writing. There are hundreds of sites on the web to submit your articles to and in general, your readers will be highly targeted folks looking for information about your product. Most article submission sites have an author's biography box at the end of the article. This is where you can put a hyperlink to your site and offer them something of value. Other article sites allow links in the body of your publication. You just need to check each sites individual policies.
Your article could be downloaded or pasted to other people's web pages and posted there for even more free exposure. As you become more comfortable and at ease with posting your articles and post with more consistency, your name and product will be seen by more and more people. This is highly effective but slower process than some others.
Yahoo has a community of their own called yahoo groups. Scan through some of the thousands of groups available from yahoo and choose the ones that are most closely affiliated with your product. Joining these groups and posting your articles within the group will generate even more traffic for you. Hint: when joining yahoo groups, don't forget to look for article submission groups also. They may have a need for your article and may use it on their own site also. hence, even more exposure.
Keep in mind, every time someone uses your article on their page with your link on it, it increases the amount of web pages that link back to your site and can increase your search engine site ranking.
Search engine optimization is another way to drive traffic to your site. When you first go live with your web site, most likely your chances of being on one of the top search pages are next to none. There are many theories and ideas about how to optimize your page for higher rankings. The reality of it is. some the tricks that can be used will work but the rules of the search engines change so often you must keep a continual vigil on your site to stay there.
I'll wrap this up with a method that could make your opt in list counter start spinning like a top. Create an Ebook or E report from articles you have all ready written. Compile a series of articles and lump them into an informative, solid, beneficial piece of writing and GIVE IT AWAY. Let me tell you here that the process of doing this method is not time consuming and can be done absolutely free with software you most likely already have on your computer. You can embed your hyperlinks into this report/ebook wherever it may be beneficial to the reader. Let your readers know that the ebook/report is absolute free and can be given away by them. The potential for this spreading like a virus to the Internet community is amazing.
Be sure to watch for more email list building and Internet marketing tips.
Thanks for reading this far and best of everything to you.

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Email Marketing Tips For Maximizing Sales and Referrals Through Opt in Email Marketing

2010-07-01T11:50:00.000-07:00

Huge Profits Through Opt In Email Marketing
When an interested prospect finds your information and you give them the opportunity to opt in to your subscriber list along with a little incentive, you are in effect building a gold mine. Your list of subscribers provides you with a permission based opportunity to send information and offers on a recurring basis. It is a know fact that most sales occur after a prospect sees the information many times – as many as 10-15 in fact. The prospect may not open all of your emails but just by virtue of the fact that they are coming across his or her email with your name and message, does not go unnoticed. You are imprinting your powerful brand and when the time is right for that prospect to act, they are more than likely to call you instead of looking around for someone else. Through your email marketing, your subscribers can also forward your email to their list – some of whom may be the ripe low hanging fruit who is ready to act right now.
Email List Rental Verses Opt In Email Marketing
When you do not have an opt in list, in some cases you may want to use list rental as a method of jump starting or adding to an existing opt in email marketing list. When you rent a list from a reputable company, you do not gain direct access to that list. Instead, that company sends out your message to their subscribers who have agreed to receive information on particular subjects. The subscriber has some knowledge of the company to make it more likely that the email does not end up in junk mail or immediately deleted. But the response to such mailings is generally less than 1%. This means that the mailing must be sent to an extensive list and something of great interest to the market for it to be effective. List rental will never come close to replacing the value of your own permission based list of subscribers.
Building Your Opt In Email Marketing List
Besides including a form on your website, blog or social media site where allowed, there are many off line ways you can build an opt in email marketing list. If you are at a trade show, you may build a permission based list from offering a drawing at your booth for an attractive prize. As a speaker at an event, you may associate your list with a bonus offer that everyone in attendance receives. As long as you disclose your intention and have written documentation with the terms of adding someone to your list, you can effectively add them as a subscriber. Of course you must provide them with the opportunity to remove their name from your list with each email that you send. Once you create your list, you will want to import it into your bulk email marketing system.
Importing Your Opt In Email Marketing List
Most bulk email marketing companies allow you to import a list but require a double opt in registration. There are strict email marketing laws to prevent spam and failure to comply can cause a website to be blocked and black listed. Double confirmation requires the prospect to click a link that confirms their agreement to be part of that list. It is recommended that you provide a free and highly attractive incentive for your prospect to cooperate.
In the event that you already have a double opt in list of subscribers who may be your prospects or customers, it may not be desirable to ask them to confirm their permission again. Even with an attractive incentive, you may lose some of your subscribers who fail to confirm their permission in your new list. Some bulk email companies will allow you to import your list without a double opt-in, provided you can establish that the imported list is already confirmed through a double opt-in registration.
Email Marketing Tips for Your Success
These email marketing tips are intended to help you understand the value of opt in email marketing to your business success. If you have not integrated email marketing as an integral part of your marketing, you are leaving warm and hot prospects behind that are likely to become your future customers and sources of referral.

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9 Practical Tips To Fast Email Marketing Success

2010-06-28T11:29:00.001-07:00

Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it?
Because - in this case it is really true. Read on!
1. Get the legalities out of the way.
Always write and provide a link to your privacy page. Starter text can be obtained from links below - and always make sure to review with your legal counsel for a final review. You will then include a link to it from your outgoing email campaigns.
Here are some places to start:
a)http://www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf
b)http://www.marketingpower.com/content4740.php
c)http://www.microsaw.com/privacy_policy.htm
2. Your site must capture user via first name (last name) & email address.
Burn this into your head - make it your site requirement - day one. There are too many online businesses that forget this simple rule. It's a must. If you are reading this article, then you probably already realize the importance of mailing lists.

3. Example Signup forms.
Search the internet for example sign up forms. A great technique is to look for companies that have this in their URL. Try this in Google (type into search box): allinurl: "free newsletter" (it will search any site that has this contained in the TITLE of the page).
4. Popups, popunders, popup blockers & search engines.
Traditional popups (yes, the annoying ones) are banned from search engines like Google. Therefore, smart marketers have come up with other means. They are called "popunders".
 Apply a page that "slides" onto your page, and have it appear after 5 seconds.
 Display this email form capture on all pages.
 Only show it once, and only repeat 2-3 days later (assuming they come back). Many of the email marketing systems include this feature for you.
 Annoying, but it works. I went from 5% signups a day a 75% increase overnight - only a few weeks ago.
5. Get the best and highest performing email service.
Don't skimp here. A few extra dollars a month can really save you a lot of headaches. We worked with one company that went from about 1,000 emails on their list, down to about 100 in 24 hours, (when they switched providers). They quickly realized that they had made a bad choice.
Here's what to consider initially:
 ASP hosted solutions are now connected with ISPs to ensure uptime/deliverability
 Desktop applications can work well for you, for example, Gamma Dyne Mailer: http://www.soft32.com/download_4469.html
 Autoresponse Plus, GetResponse, Aweber are a good place to start reviewing options.
Make sure you have:
 Working unsubscribe
 Be careful where you get the lists
 Avoid fraudulent subject lines
 Include postal address, phone, privacy policy
 Porn must be identified in subject line (SEXUALLY EXPLICIT)
 Opt-out lists, including 'double-opt-in' (user must click to approve the email)
6. Test, test & track, track.
Here's how to do it:
 Test the campaigns with A/B Split test tactics - specifically on subject line and ad copy, it can help improve newsletter and pages immensely. (A/B refers to capability of serving up different content or ads, or headlines, sections on your page and campaign - that can be tracked)
 Tracking conversions from email blasts (cookies and JavaScript and beacons on landing pages, thank you pages, etc)
 Good reporting and database segmentation to section off to demographics, recency, frequency, sales totals
7. How often to send? How about text size (content)?
Daily.
Daily if you have a good "alert" system (ex: Google alerts) - this will not make sense for most companies. CNN news alerts are ok though.
Once a week.
Weekly ok if you have a strong listener base, and compelling content.
Once a month.
Monthly probably best for most small businesses. Overall - you want to retain "mindshare" - so they don't forget you, but still not too much "in their face".
8. Auto-responders.
Auto responders are a fantastic and simple way to turn your business on automated 24x7 attendance. Use them, learn them and build your list and responsiveness from this feature alone. Your list will grow, which you will use for future mailings and offers. Auto-responders are software systems that allow for total automation of messaging.
9. What other technical issues should I review?
Check spelling, graphics, relative links, use the free software XENU to get amazingly detailed reports. The Webmaster reports at the bottom of one of their reports provide a lot of good detail, perfect for executive overview.

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If You Realize You Made A Mistake After You Press Send, Just Admit It

2010-06-28T11:26:00.000-07:00

A few months ago I started getting a bunch of junk Spam messages. All the messages had the same subject line. Thinking that the emails were hocking cheap Ritalin, I left them in my Spam filter and continued with my daily tasks. Besides, my ADHD was under control with my five Starbucks lattes-a-day personal remedy. Within seconds, I totally forgot about the Spam messages.
When I was doing my up my Christmas list a few weeks later, I got to my Dad's name and thought, "Dad is pushing eighty, I wonder if he might like some Viagra as a stocking stuffer?" I suddenly remembered all those Ritalin emails. Maybe the online drug shops had a whole variety of pharmaceuticals other than Ritalin, and I could get a great deal on my Dad's Viagra.
I went back to my Spam filter and searched for all the messages with that same subject line. They weren't hard to find, the subject was only one word -
"Whoops!"
But there was no Viagra to be found. No Ritalin for that matter either. What a rip! Now what would I get my Dad for Christmas?

To make matters even worse, I realized all those Spam emails with the "Whoops!" subject line weren't Spam at all. They were a whack of messages from a whole bunch of email lists I actually subscribe to. It seems a "Whoops!" message is a legitimate message that really means,

"I made a mistake, check within for details."

All my 'Whoops!" email messages detailed URLs that had been mistyped, web addresses that had been moved, wrong dates, wrong product prices, incorrect phone numbers and a whole variety of other issues all covered under the subject line -- "Whoops!"

I even had one message that had "Double Whoops!" as a subject line since this was the second email message from the same company in a two-day time period that was riddled with errors.

I don't know if "Whoops!" is the greatest way to admit you made an error. How many people even have "Whoops!" in their active vocabulary? I wonder what else might be a more effective email newsletter subject line when a mistake has been made?

- "Whoopsy daisy" -- No, too, childish.

- "My parents are cousins, I can't help it!" -- No, too personal.

- "Gall darn it, dagnamit, another error!" -- No, your subscribers will think you need a few sessions of anger therapy.

- "Sorry, I am too cheap to get an editor" -- No, that is what your subscribers will think, but it probably isn't the greatest option for your subject line.

Maybe:

*Sincerest apologies, URL error in [insert newsletter name here]

*Sorry to have wasted your time, telephone number error

*We will try harder next time, pricing error in [insert newsletter name here]

I asked a few business associates what they thought of the "Whoops!" subject line. They all agreed it sounded like someone attempting to be 'down home' and trying to appear like a bumbling friend instead of a business who is having some difficulty with the e-newsletter editing process.

I guess the lesson here is to just admit you made an error and not try to cover it up with a "Gee wilickers, I think I just might be a moron" type subject line.

None of this gets me my Dad's Viagra, but it has lessened the load on my over-worked Spam software. I have set the software to rescue all "Whoops!" email marketing messages and put them in the Deleted box where they belong.

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Starbucks, A Sexy Lady, And My Search For The Ezine

2010-06-28T11:22:00.001-07:00

The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!"
Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my best early morning grin the way of the self-declared ezine-ite and knew I had a task for later.
"What the heck was an ezine?" I thought. It sounded sort of like a European motor scooter or something but I did not want to embarrass myself like the time I thought SEM was some kinky couples thing, only to find out it was Search Engine Marketing. I had to switch networking groups after that incident...
So after the meeting I went to the only place where you find out these sorts of things - Starbucks, during the day. Everyone knows that entrepreneurs that have a 'home office' really work from Starbucks. I even think Starbucks invented the concept to sell more fancy coffee drinks.
After ordering my latte I asked the barista if he knew what an ezine was. He instantly blushed and turned towards the comfy chair section. I didn't get it.
What did the comfy chairs have to do with ---
And then I saw her....
The hair, the clothes, the face, she was the sexiest woman I had ever seen.
She looked so familiar but I was sure I would have remembered meeting someone who looked like her.

Feeling like my 4:30 am shower and one minute makeup session was quite insufficient I turned back to the barista and mumbled, "What does she have to do with an ezine?.." but he was off blending some mocha, no whip, double shot of espresso adult-Slurpee and I found myself talking to a shelf overflowing with bags of coffee.
I grabbed my latte and headed to the comfy chairs and -- the woman.
As I got closer I knew I had seen her before. But where?
She noticed me staring and smiled. "Hello, want to join me?," she whispered. Her voice sounded like Marilyn Monroe singing 'Happy Birthday Mr. President'.
I introduced myself and mentioned the barista told me the sexy lady could tell me what an ezine was.
She giggled like a sex kitten, leaned towards me and whispered, "Can you keep a secret?"
A secret! This was getting exciting! I gulped back half my latte, burning my throat in the process and choked out a "Yes". I knew I was getting close, this definitely had nothing to do with a European motor scooter! "Ok, ok," I thought. "Tell me what the heck an ezine is!"
I closed my eyes in anticipation of finding the truth. I knew I was about to be enlightened. I held my breath - finally I would find out what an ezine was!
I waited, eyes closed, my heart beating in anticipation. I took a deep breath and squealed at the top of my lungs, "I am ready, tell me what an ezine is!"
But when I opened my eyes the sexy woman had vanished. Instead there sat John Stossel. There was also everyone else in the Starbucks all gathered around me thinking I had just experienced some sort of caffeine-induced Kundalini awakening.
"You already know what an ezine is," said John Stossel.
"I do?" I said, trying to assure my new audience I was mentally stable.
And then in John's reporter-like style he said, "An ezine is a periodic electronically published newsletter or email newsletter.Sometimes they are posted on a website but most of the time they are sent via email or even RSS. Email newsletters were getting old so we cooked up a new, sexier name."
And with that John Stossel vanished and the sexy lady appeared again. My Starbucks audience all filed back to their comfy chairs and I sat there silent.
The milk frother hummed in the background and the sexy lady patted my hand. "Don't worry about it. Beauty and value are on the inside...even with an ezine," she said.
I took a long time to walk home that day. I had been duped by a marketing gimmic. That guy at the 6:00 am network marketing meeting was bragging about his email newsletter!
I guess exclaiming to an audience of half-asleep business persons trying to remember if they had let the dog out before they came to the meeting, "I have an email newsletter!" would be kind of lame.
I felt different writing my weekly e-newsletter, um, er, ok, weekly ezine that afternoon. I felt more alive, kind of lighter. Would my readers notice the difference?
I had to promise the sexy lady that I would not reveal the secret that an ezine is simply an email newsletter so don't tell anybody,ok?
Ezine does sound a lot sexier than 'e-newsletter' and we all know sexy sells.

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Your Marketing Reminds Me Of My Grandmother's Saggy Underwear

2010-06-28T11:19:00.000-07:00

I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked.
"Now what?" I thought. I had never gone a full afternoon without a latte. I knew something would happen if I didn't get one, and it would probably be the kind of thing that would come up with my therapist, so skipping my caffeine fix was not an option. I already had two pages of issues we were covering. I guess the unpacking would have to be put on hold.
I set my Starbucks radar on full alert and followed the trail of casual business attire. Sure enough, two blocks later I found a Starbucks on the corner. As I pulled open the door, a tiny gentleman whisked in under my arm. And that is how I met Mr. Pibs.
Mr. Pibs had been coming to that particular Starbucks since it opened. Every afternoon about the same time as my current 'mind fade,' he too needed a fix. We got our coffees and made our way to the comfy chairs.

Mr. Pibs told me he was in wholesale pet supplies and owned his own manufacturing facility. He started up 25 years ago with a tiny shop in his garage and now leased a 200,000 square foot facility and employed over fifty workers. We sipped our coffees and chatted about business. I asked him how he marketed his products to potential retail outlets.
"We have a subscriber-based mailing list," he said. "About 2500 quality pet stores across the US."
I was impressed! 2500 leads does not sound like much but these stores had asked to be contacted. The stores were real, potential buyers looking for product. "So do you keep in touch monthly or do you find seasonal works better?" I casually asked.
"Monthly!" Mr. Pibs exclaimed in horror. "That would be $50,000 of postage a year! No, we send our full color brochure on an annual basis, costs us about $4000 in mailing fees. I pull a few ladies off the assembly line and get them licking stamps and stuffing envelopes. We've been doing our marketing like this since the second year we started. Sure is great that printing is a lot cheaper these days. Saves us a bundle!"
I gagged on the foam in my cup and felt a familiar feeling come over me. Before I knew it I was standing and waving my arms around my head in large circles.
"Mr.Pibs, are you insane?" I yelled at the top of my lungs, and started to rant, arms waving. "What marketing cave did you just crawl out of? Why not put your catalogue online? Why not use a regular Email Marketing campaign to keep in touch with the pet stores on a regular basis? Are you anti-technology? Why are on earth are you sending all that stuff by mail?.." And then I realized I hardly knew this man and was basically telling him he was a buffoon. But I didn't have time to compose myself because at that very moment, when I was in mid-sentence of my Email Marketing rant, in walked my grandmother.
Crap! I had forgotten Grammy was going to meet me at my new office! She quickly spotted me and made a beeline in my direction. As she got closer I noticed she had a very odd looking hat on her head. It was all bumpy and sort of looked like a bag. I noticed a familiar looking label:
Victoria's Secret.
Since when did Victoria's Secret make hats?
But I did not have time to ask, I had to make Grandma think we were supposed to meet at the Starbucks and I also had to make up quick with Mr. Pibs before my new friend thought I was a lunatic.
I turned to Mr.Pibs, and noticed he was frozen, mouth hanging open in shock at my Email Marketing, arm waving, soapbox speech.
Grandma grabbed the vacant seat next to Mr. Pibs and plopped herself down, scooching her behind, desperately trying to get it past the arm rests.
Mr. Pibs thawed and whispered in horror, "That women has a pair of underwear -- on her head."
And sure enough my Grandmother did indeed have a pair of Victoria's Secret underwear on her head, covering up a mass of curlers.
I gasped.
"Child," my grandmother said, "I have been looking everywhere for you!" Noticing Mr. Pibs, and unaware he and I had been having a conversation, Grandma looked a little alarmed at my tiny frozen friend. No surprise; the lack of color in his face was hard to miss. "Tiny man," she said, "You look ill, is the coffee too strong for your tiny stomach?"
"Grandma," I spoke slowly, turning toward Mr. Pibs. "This is my new friend, Mr. Pibs." Then: "Mr. Pibs, I apologize for my Email Marketing rant, this is my Grammy. We had a coffee date this afternoon."
My grandmother stretched out her hand in a gesture of welcome. Mr.Pibs sat still, staring at my grandmother's hair curler cover."Woman, why is there underwear on your head?"
"Oh this?" she said, as she whipped off the over-stretched skivvies, uncovering an array of pink and white curlers. "These are old and all stretched out of shape from too many years on the rear. This pair works great to keeps my curlers in place. I upgraded to organic cotton underwear years ago."
And with that we, or rather Grandma and Mr. Pibs, laughed and chatted away the afternoon. Those two hit it off so well I found myself a little bored. Just as well, I could not get Mr. Pibs''marketing strategy' out of my mind.Well, at least the US postal service would not go out of business anytime soon with Mr. Pibs around. I sat there watching those two laugh it up, and shook my head in disbelief at my grandmother's Victoria's Secret curler coverer. Mr. Pibs' marketing strategy was a lot like those underwear. Old, out of shape, and all sagged out.
I met Mr. Pibs again for coffee (without the distraction of Grammy and her head gitch) and mentioned to him that any company that was not active online and using Email Marketing might want to retire. He agreed that his whole approach should be put in a rest home. It was kind of tough explaining all
that Email Marketing stuff to Mr.Pibs; he was a real Email Marketing newbie.
I struggled for a bit with analogies and realized the image of those saggy underwear on my Grandma's head was a perfect place to start. I kept going with the gonch theme and Mr. Pibs slowly began to understand the difference in each type of Email Marketing approach. We talked Email Marketing strategy
and how a drawer full of a variety of underwear styles was truly the best option for total marketing support.
If you are having a tough time explaining Email Marketing to your antique boss or your clients, feel free to try on some of these. They worked with Mr. Pibs so I am sure they will work for you.
Broadcast Messages are like Thongs: These little numbers work great at announcing, "Hey look at me,look at all the stuff I have to offer...right now!" You do want to exercise some restraint, however. Just like you don't want to be wearing a thong everyday, neither would you send a broadcast
message everyday.
Auto-Responders are like Full Figured Women's Petty Pants: If you are not up on full-figured petty pants, they look more like a pair of long tight shorts. Large figured women wear petty pants to prevent the thighs from rubbing together. Similarly, auto-responders prevent the chafing away of your time and resources due to answering the same queries over and over and
over. Women's petty pants make all figures, regardless of size, look like a million bucks. Auto-Responders make you look like a hero with timely helpful responses no matter if it is just you running the show or a whole office full of customer service reps.
Regularly Delivered E-Newsletters are like 100% Cotton Briefs: For regular wear you can't beat a pair of 100% cotton briefs and for customer retention you can't beat a regularly delivered e-newsletter. Everyone prefers a different cut of brief depending on the amount of desired coverage, and it's no different in the email world. Every company has a different idea of what their regular e-zine will cover and what kind of promotion it will give their products and services.
Mr. Pibs and I still meet at the Starbucks once a week or so for our afternoon caffeine fix. His company has really taken off since he got on board with Email Marketing. I think he will probably be moving into a larger warehouse in the New Year just to keep up with orders. He even launched a new product line (via email, of course)to celebrate - Pudgy Puppy Petty
Pants.
And the infamous curler cover? We did not realize it until later that day but Grandma's saggy underwear got left on the table at Starbucks along with a business card I had whipped out during my Email Marketing rant. I wonder who discovered the saggy gonch? Would I ever find out? Would the discoverer
of those skivvies become a future client? I'll keep you posted if anything materializes.
And me? My Starbucks cappuccino machine surfaced after three months of traveling around the western states but I still find my way down the block most afternoons. I've also been reworking my own regular email marketing campaign in light of my decision to try a lower cut brief for regular wear. Revealing more product details is proving to be very effective. My conversion rate indicates my customers are really appreciating the increased exposure I'm giving my products and services.
Is your marketing approach a little sagged, over stretched and worn out? Try Email Marketing on for size. It comes in all sorts of cuts and styles guaranteed to boost your bottom line.

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Privacy Policies And Email Marketing

2010-06-28T11:13:00.000-07:00

<p>&amp;amp;amp;lt;iframe src="http://rcm.amazon.com/e/cm?t=udehnans&amp;amp;amp;amp;amp;o=1&amp;amp;amp;amp;amp;p=8&amp;amp;amp;amp;amp;l=bpl&amp;amp;amp;amp;amp;asins=B0011KTASG&amp;amp;amp;amp;amp;fc1=000000&amp;amp;amp;amp;amp;IS2=1&amp;amp;amp;amp;amp;lt1=_blank&amp;amp;amp;amp;amp;m=amazon&amp;amp;amp;amp;amp;lc1=0000FF&amp;amp;amp;amp;amp;bc1=FFFFFF&amp;amp;amp;amp;amp;bg1=FFFFFF&amp;amp;amp;amp;amp;f=ifr" style="padding-top: 5px; width: 131px; height: 245px; padding-right: 10px;" marginwidth="0" marginheight="0" align="right" frameborder="0" scrolling="no"&amp;amp;amp;gt;</p>For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t?
First off, if you don't have a privacy policy on your website stop reading this Email Marketing article and get one. I mean it, it is important.
If you do have a privacy policy, here are some things you will want to make sure your privacy policy covers or includes:
-How you treat Email addresses that are entrusted to you (when someone subscribes to your Email newsletter list or sends you an Email message).
-How people can take back their Email addresses and get off your list (un-subscribing).
-Your mailing address and contact Email address.

Why the mailing address and contact Email address?
It is not a law or anything but it just makes sense. Your willingness to share your postal address and some way for website and email visitors to contact you says a lot about your company. It also falls in line with the Can-Spam act (US Legislation) regarding what has to be included in Email marketing messages.
Lots of companies don't think privacy policies are important. They should. In some countries posting a privacy policy that is accessible to the public is either considered good business practice or law. Canada, for example, has specific privacy legislation. Certain types of businesses have to post privacy policies that the public can access (the best place for this is a website/Blog).
And if your home country doesn't have any privacy legislation posting a privacy policy is still a good idea. It shows:
*You care about customer privacy issues (which is a hot topic in the media and in conversations about business ethics).
*You are willing to go beyond the minimum requirements of your geographic location.
*It equips your website/blog for world-wide distribution, regardless of where someone is who is partaking of your website/blog/email marketing campaigns.
If you are still reading this article and you did not heed my earlier advice to get a privacy policy, go get one now!
If you need some help, check out some privacy policies on your favorite websites. Most privacy policies are not the kind of thing you read on a Sunday afternoon while you are lounging about in your pajamas, but reading a variety of privacy policies will give you an idea of what they are all about.

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How To Build An Email List, Part Two Of Two

2010-06-28T11:06:00.000-07:00

Do you remember the word I made up last time?
Unjoin.
Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers.
So, what does it mean to 'unjoin' a list before you join it?
Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).
Real life example one - From a large multinational car company website:
I do not wish to receive
( ) ABC Company special events and promotions( ) ABC Company Retailer promotions( ) Marketing Surveys
Do you see where this company is requiring the customer to unjoin the list before they even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.
Real life example two - From a large national telecommunications company website:
(x)Yes, I want to receive via e-mail, information and special offers on products and services from XYZ Company and its affiliates.
Whoops, this company has already checked the box for the customer! This is a sneaky way to get more email addresses on your Email marketing list. Lots of people don't notice the pre-checked box and submit the form with the box checked.
The result?
Email marketing messages flooding an unsuspecting customer's inbox.
Did the customer ask to be added to the list?
No.
They were tricked into being put on the Email marketing list.
Now, I know all of readers of this article would never do this to your sacred customers. Why would you?
*****It just ticks people off and you are getting customers on your Email list who really don't want to be a part of it*****
So how do you really ask customers to be on your list?
You ask people to join and let them join if they want to.
Don't:
-trick people into joining by pre-checking boxes
-ask people to say which newsletters they DON'T want to receive
Here are some ethical ways to ask:
Offline businesses:
-use a blank check box on a paper form that you are using to gather information
-use a blank check box on a paper "customer profile" form
-use a blank checkbox on a paper contest entry form
-use a signup sheet at your cash register and get the customer to signup on the spot
Online businesses:
-use an email newsletter signup form on your website
-ask the question (with an unchecked check box) when your customer is paying for their order online
-ask the question (with an unchecked check box) when your customer is placing a customer service request
Here is my three-step Email list building recipe:
1. Always ask your customer's permission to add them to your Email marketing list.
2. Be thankful for the email addresses you get on your Email marketing list.
3. Know that the customers on your Email marketing list really want to hear from you and will respond when you email them.

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How To Build An Email List, Part One Of Two

2010-06-28T10:58:00.000-07:00

So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.
Before you start building an email list you need to know one thing.
What I'm about to tell you is so paramount you will want to stop reading this email and get a post-it note and pen ready so you can write it down.
What is this one thing that is so important?
If you have your post-it note and pen ready I will tell you!
Hmm, I sense someone is still looking for their post-it notes in their desk.
Ok, now we are ready...
The one thing you need to know before you start building an email list is:
****People like to be asked before you put them on a list****
I know it is not much of a novel concept but some people don't seem to understand why this is important. Here are a few reasons:

-People don't like getting emails unannounced (if a person does notask for something, then gets it, he/she won't expect it. The email will be a surprise. People don't like surprises unless it is a new car.)
-People will stay on an email list longer if they actually decided to go on the list in the first place.
So asking people to join is key. In the industry, it's called Permission Email Marketing or Opt-in Email Marketing.
Sounds pretty simple.
When you start building your email list you have to ask people to join (or rather, you would be wise to ask people to join). It's up to you.
Lots of companies don't ask people to join their email lists. I experience these types of emails everyday and always treat them the same - I delete them before I read them.
So let's talk about your email list.
-How will you ask people to join?
-Are you operating online? If so, what tools can you use on your
website?
-Are you operating offline? If so, what tools can you use at your place of business?
Here are some suggestions that will help point you in the right direction:
1. Ensure you are clear about the frequency of your e-newsletters.
For example: If your e-newsletter will be weekly, say so. If you intend to send five emails a day make sure your signups understand this.
2. Once the above is covered, clearly ask people to join your list.
and
3. Don't ask people to un-join your list if they don't want to join.
Un-join?
If you are wondering if un-join is a word, it isn't.
If you are wondering what the heck my last point means, you'll have to wait until Email Marketing Lesson: How To Build An Email List, Part Two of Two.

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The Easiest Way To Make Your Email Newsletters Effective

2010-06-28T10:56:00.000-07:00

If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well. Oh, and I almost forgot, mastering these principles won't take a lot of your time and it isn't hard to learn. After today's lesson you will understand the easiest way to make your Email newsletters effective.
Interested?
If you are like most people, you experienced a very positive emotional reaction when you read the paragraph above. If you are like most people you are still reading because you want to find out how you can have that emotion again and again.
The first part of this lesson fulfilled a universal emotional need. If you were able to actually see yourself with a 'spring in your step and a fat wallet' I imagine you were smiling.
Draw a positive emotional response from your Email newsletter subscribers and watch the open rate skyrocket, the click rate jump,and the response rate amaze you. And this not only works when you sell happiness, it works with a whole bunch of other universal emotions like:
-Peace of mind. What do you think life insurance is all about?
-Understanding. What do you think those books for 'people who are dummies' are all about?
-Saving time. What do you think those kitchen gadgets that cook up a tender, juicy roast in 15 minutes are all about?
-Making things easy. What do you think most of the technology we love and enjoy is all about?
And the granddaddy of them all...
-Saving money (the emotion is healthy pride or feeling smart). How many products have you purchased because you thought using the product would save you money?
And the list doesn't stop there.
Years ago the founder of Revlon cosmetics admitted to selling nothing more than 'hope'.
In the factory we make cosmetics; in the drugstore we sell hope. - Charles Revson (founder of Revlon Cosmetics)

Look around you and you will start to notice companies who sell fun, love, friendship and many other emotions all masked in a packaged product or service.
I already mentioned this principle was pretty easy to get a hold of and I wasn't joking. If you take a few steps back from your product or service you will quickly see what positive emotional reaction you think people will have when they partake of what you are offering.
After you have a firm grasp of this emotion, simply place it in your next Email Newsletter!
Here is a checklist you can use to make sure you get it right (you can do one, or all of them):
*Describe the emotion you want your Email subscribers to feel.
*Paint a picture, in words or with graphics, that will bring forth the emotion. (Why do you think there are smiling people in so many advertisements? The seller wants us to feel happiness when we think of their product or service! The seller wants us to think we will be happy if we purchase their product or service!)
*Twirl the emotion around your product or service throughout your Email.
*Tell (and show) your e-newsletter subscribers how they will feel when they get your product or use your service.
Data and facts and figures are great but the majority of people just want to feel a positive emotion. Give your e-newsletter subscribers a spark of that emotion and you'll see a positive reaction - your subscribers will indicate they are hungry for more of that emotion!
Hungry for more means:
* Your e-newsletter subscribers will stay on your list (which is good, if you don't make a sale today, you just might make a sale with the e-newsletter you send next week.)
* Some of your e-newsletter subscribers will purchase your product or service today.
Now, the readers of this lesson who have not had their 'ah-ha moment' or 'I get it' are saying...
"This is the sleaziest thing I have ever heard!"
Is it?
I'm not telling you to lie to your Email Newsletter subscribers! If your product or service is not intended to bring forth some type of positive emotional reaction, your troubles can't be addresses in this lesson.
I am simply suggesting you use the emotions you think are attached with your product to promote and sell it.
You have to be clear on the emotion your product is attached to. Linking 'peace of mind' to an Email newsletter selling motorcycles might not be too intelligent. Many people have the perception that motorcycles are unsafe. Attach freedom and fun and you'll be writing a five star e-newsletter.
Want to get started?
*Identify the emotions you want to attach to your product. *Use the checklist provided above.
And write an e-newsletter that will put a spring in your step. Be careful though, you'll have to dance around your really fat wallet.

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One Of The Seven Deadly Sins That Will Sabotage Your Email Newsletter

2010-06-28T10:22:00.001-07:00

As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times.
What is it?
-Well it's something that takes about one minute to set up
-It's critical to your success as an Email Marketer
-If you miss it, your open rate will surely suffer
-It's one of the seven deadly sins that will sabotage your email marketing campaign
Interested to know the sin?
Putting something that means nothing in your From field.
The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.

When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field, the message is quickly opened.
If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Robbins I think I would recognize his name. However getting an email from Mary Johnson (when I don't know her)it is another story.
This is usually the way that companies blow it with the From field:
Some well-intentioned employee who is responsible for sending out the e-newsletter sends the email message from their email address. Unfortunately that employee doesn't realize that no one will recognize their name and will most likely delete the message before it gets opened.
So what do you do now?
Immediately go and check what you have set up in your From field on all of your e-newsletters.
If you are guilty of the From field sin, ask forgiveness from the email gods and move on. If you were already one step ahead of me and had a great From field entry - congratulations!

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How To Cure Email Marketing Irregularity And Constipation

2010-06-28T10:20:00.000-07:00

This diary entry is based on real life events.
Dear Email Marketing diary,
About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked:
"How is the plumbing?"
I blushed, made note of the nearest exit, squirmed on my seat and said, "I thought you were a marketing doctor. Since when do you ask questions about, er, uh, the pipes?"
"I'm talking about your emails dummy," he said. "Any blockage, inconsistency, irregularity or even -- constipation?"
Still too shocked to comment on his analogy, I stuttered while answering. "Uh, we send out e-newsletters. Probably about fifteen in the last year."
"What prompts you to send your messages?" he asked.
"When we have things to announce, like a few months ago one of our author's published a new book so we told all our email subscribers about it. Then a few days later we got her book signing tour dates and locations so we emailed again to let the subscribers know where they could meet her. She appeared on CNN, so of course we had to tell everyone about that, and then yesterday we announced her e-course, so we emailed everyone again."
"Sounds like you have been active. What were you doing before the book came out?" Dr. E. Newsletter asked.

"Oh, not much, everything was same old, same old, not really much to say. The author had not written anything new for a few years so we didn't really have much to communicate." I explained. "We really don't want to bore people when we have nothing new to say. We had not sent any emails for about a year before the book came out, we had to retrain on the software, our skills were rusty. We had even forgotten the password to the admin panel!" I playfully giggled.
Feeling pretty proud of myself I sat back, looked around the examination room, crossed my arms and noticed my shirt was drenched. I was sweating like a pig! Was I sick? Had I picked up something in this office?
Dr. E. Newsletter noticed my physical condition and became very silent. He got out his prescription pad and started to scribble something.
I panicked and started talking very quickly, "We are not sick, you just said we are active. What are you giving me? I don't want any marketing drugs."
"Your emails over the past few months sounds like you were blocked and constipated for a year and then digested a book and got a case of Montezuma's Email Revenge. You said you had sent about fifteen emails in the last year. How many of those were sent after the book came out?" Dr. E. Newsletter grunted.
"14..." I said, turning my head away in shame.
"Take the prescription, your email marketing campaign sounds like you need it," Dr. E. Newsletter said as he shoved the pad towards me.
I left the doctor's office that day a little shaken up. Dr. E. Newsletter had compared my email marketing campaign to a common bowel condition. Was my campaign really in trouble? Did it really stink?
It was two days before I even remembered to look at the prescription Dr. E. Newsletter had given me. What kind of a drug would I have to take to fix this?
Turns out, his prescription was pretty easy to follow. We only had to take one dose and we were regular again.
From the desk of Dr. E Newsletter: Take one does of Pepto-Bismail and
1) Send your email marketing newsletters on a pre-determined regular schedule.
2) Keep to the schedule, or stop sending e-newsletters.
Dr. E. Newsletter was right. We rarely got much of a response from our email newsletter campaigns. It probably had to do with our customers rarely hearing from us and then getting bombarded with messages when we wanted them to do something.
One customer even sent us a well written, but scolding, email that said she felt dirty when she would get our messages. It was clear we were only sending her email messages when we wanted something.
I booked a six-month check-up with Dr. E Newsletter. I go next Friday. I am actually looking forward to the visit. We've been sending e-newsletters once a week for about five months now. Oh sure, in the beginning we pulled our hair out a little, but after awhile we got in a groove and now the weekly email message gets sent every Wednesday at noon. Even in the summer when most of the group is on holidays we band together and get that e-newsletter out.
After my last visit to Dr. E Newsletter I vowed to never have my email marketing campaign referred to as constipated, irregular and (I am even ashamed to think it..) Montezuma's Email Revenge. How embarrassing!
Dr. E. Newsletter mentioned to me that 'Email Irregularity' was the most common condition in email marketing. He said he prescribes gallons of Pepto-Bismail every week.
Readers: Email irregularity is a condition that is extremely dangerous. The customer in the story who said she felt dirty when she would get intermittent emails is a real person. Maybe your customers feel like she does.
This story was inspired by 4 different companies who suffer from Email Irregularity:
*A semi-famous author / coaching company who had not sent an email message in over two years, wrote a new book and then sent a flurry of messages hocking the book.
*A very famous author / business guru who had not sent an email message for months, made a new website, changed some business methods and sent a number of emails in a very short period of time hocking the new business approach.
*A baby products company that sends emails on a very inconsistent basis, and then sent two in one week, both hocking new products.
*A movie distribution company that usually sends an email message about once a month, and then decided to sent three messages in two days.
How would you have felt on the receiving end of these Email Marketing messages?
Having a regular scheduled email marketing campaign encourages:
*Your customers to expect to hear from you. Who knows, they might even look forward to your messages if you are providing real value.
*Repeat customer sales. The more times a customer hears from you, the more likely they are to partake of your services again. (The key is for them to hear from you frequently on a regular basis).
*A perception that you are still in business, you are consistent and you are always ready, willing and able to provide more goods and services.
Just in case you aren't clear on the symptoms of 'Email Irregularity' here is a quick summary. If you experience these symptoms follow Dr. E. Newsletter's prescription right away:
*No consistency in the frequency of your Email campaigns - Things are rather irregular.
*A flurry of email messages when something happens in your company Usual sending triggers are a new business approach, a new website, a new product or service - Montezuma's Email Revenge.
*Long periods of time when you don't send any email messages - Total Blockage. Your customers will think you are really sick or even are dead.

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Tips For Maximizing Sales and Referrals Through Opt in Email Marketing

2010-06-28T09:43:00.000-07:00

Opt In Email Marketing as a Low Cost and Effective Marketing Strategy
If you’re not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act right away but most will not be ready. If you do not capture these prospects into a list, their options are limited to adding your page to their favorites. When you do this, the old saying, “out of sight, out of mind,” is what generally happens. You have most likely lost that prospect forever. These email marketing tips will help you to get started with an email marketing strategy that is likely to be productive and profitable.

Huge Profits Through Opt In Email Marketing
When an interested prospect finds your information and you give them the opportunity to opt in to your subscriber list along with a little incentive, you are in effect building a gold mine. Your list of subscribers provides you with a permission based opportunity to send information and offers on a recurring basis. It is a know fact that most sales occur after a prospect sees the information many times – as many as 10-15 in fact. The prospect may not open all of your emails but just by virtue of the fact that they are coming across his or her email with your name and message, does not go unnoticed. You are imprinting your powerful brand and when the time is right for that prospect to act, they are more than likely to call you instead of looking around for someone else. Through your email marketing, your subscribers can also forward your email to their list – some of whom may be the ripe low hanging fruit who is ready to act right now.
Email List Rental Verses Opt In Email Marketing
When you do not have an opt in list, in some cases you may want to use list rental as a method of jump starting or adding to an existing opt in email marketing list. When you rent a list from a reputable company, you do not gain direct access to that list. Instead, that company sends out your message to their subscribers who have agreed to receive information on particular subjects. The subscriber has some knowledge of the company to make it more likely that the email does not end up in junk mail or immediately deleted. But the response to such mailings is generally less than 1%. This means that the mailing must be sent to an extensive list and something of great interest to the market for it to be effective. List rental will never come close to replacing the value of your own permission based list of subscribers.
Building Your Opt In Email Marketing List
Besides including a form on your website, blog or social media site where allowed, there are many off line ways you can build an opt in email marketing list. If you are at a trade show, you may build a permission based list from offering a drawing at your booth for an attractive prize. As a speaker at an event, you may associate your list with a bonus offer that everyone in attendance receives. As long as you disclose your intention and have written documentation with the terms of adding someone to your list, you can effectively add them as a subscriber. Of course you must provide them with the opportunity to remove their name from your list with each email that you send. Once you create your list, you will want to import it into your bulk email marketing system.
Importing Your Opt In Email Marketing List
Most bulk email marketing companies allow you to import a list but require a double opt in registration. There are strict email marketing laws to prevent spam and failure to comply can cause a website to be blocked and black listed. Double confirmation requires the prospect to click a link that confirms their agreement to be part of that list. It is recommended that you provide a free and highly attractive incentive for your prospect to cooperate.
In the event that you already have a double opt in list of subscribers who may be your prospects or customers, it may not be desirable to ask them to confirm their permission again. Even with an attractive incentive, you may lose some of your subscribers who fail to confirm their permission in your new list. Some bulk email companies will allow you to import your list without a double opt-in, provided you can establish that the imported list is already confirmed through a double opt-in registration.
Email Marketing Tips for Your Success

These email marketing tips are intended to help you understand the value of opt in email marketing to your business success. If you have not integrated email marketing as an integral part of your marketing, you are leaving warm and hot prospects behind that are likely to become your future customers and sources of referral.
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Email Marketing Tools For Beginners

2010-06-28T09:17:00.000-07:00

http://www.duniasukses.comOne of the dimensions of online marketing is email marketing. It is significant for beginners who want to earn money online to learn that email marketing is as simple as composing a letter and send it to everybody's inbox. The popularity of email marketing in the recent years has made the image of email addresses a very vulnerable medium which spams, bulk mails, and all sorts of newsletters attack. Even this is the case, email marketing remains to be a very powerful business promotion technique in as much as email addresses remain to be people's private virtual edifice on the World Wide Web.
The web is very generous in giving email marketing tools for beginners, given the fact that a hundred of websites offer free mail hosting. It is just important for beginners to understand that employing email as a marketing strategy must be done with a concrete, comprehensive, and thorough plan. While it is cheaper to get a free email address, it is definitely ideal that the domain in the email address speaks the name of the online marketer's company. Email readers definitely will pay attention to a bulk of letters if the address from which the mail comes from appears professional. The content, the design, the layout, and every detail of the emails being sent must mirror the online marketer's business strategy.

Emails are only read if they are personal. Spams already taught us about this. One factor in choosing email marketing tools is picking a program or service that enables sending mails in bulk but are at the same time making each letter very personal. In other words, choose email marketing tools that speed up the sending process, those, for instance, just require the marketer to enter the list of recipient addresses and the content of the letter and then in one click generate unique, personalized letters to everyone. It is important for beginners to learn the different variations of marketing letters, from personalized replies and quotes to customer requests to official newsletters to press releases to personalized mails to auto respond notices. While email is quite a new technology, the ethics and professionalism required in any business setup must be applied in engaging in this marketing medium. Email composition, from language use to letterhead design, must be done painstakingly.
In email marketing, it is just fundamental that the mails being sent are not being thrown in the recipients' spams or bulk mails. This is where the disadvantage of free mail hosting comes in. Websites offering free email hosting are suspicious in the eyes of email software programs, servers, and systems. So if Internet marketers can really afford it, they should hire email services from credible web institutions instead of sticking to free ones. These email service companies provide a wide array of amazing email marketing tools in as much as they ensure high-speed mail delivery and low to zero rate of bouncing mails. They also provide mechanisms on how to monitor and analyze the behavior of customers toward the mails individually and collectively. Included too in these marketing tools too are evaluation programs that assess periodic market campaigns, volume requests, actual purchases, demographic data, among many others.

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